J League: Why did Hokkaido Consadole Sapporo become so strong? presence of a certain director

J League

When you think of Hokkaido Consadole Sapporo, you probably have a strong image of an elevator club. Fans who have been watching the J League for many years should have been well aware of Sapporo’s weakness in J1. However, they have now fully established themselves in the J1 League and have grown into a team that is poised to advance to the top. There are many hidden factors behind this.


What is Hokkaido Consadole Sapporo?

Hokkaido Consadole Sapporo is a professional soccer club based in Sapporo, Hokkaido, Japan. Its predecessor was the Toshiba Horikawa Town Soccer Club, which was founded in 1935. However, in 1996, this soccer club moved to Hokkaido, and the Hokkaido Football Club was established, and in 1998 it joined the J League. The team name Consadole'' is a combination of the backwards reading ofDosanko”, which means Hokkaido people, and the Latin word “ole”.

home stadium

Sapporo Dome will be the home stadium. By the way, Sapporo Dome was also the home base of the Hokkaido Nippon-Ham Fighters baseball team, making it the only stadium in Japan where a professional baseball team and a professional soccer team share the same home base. Another commonly used stadium is Sapporo Atsubetsu Park Stadium.

club emblem

The club emblem is based on the Blakiston’s fish owl, Japan’s largest owl, which lives in Hokkaido. There are 11 stars in the shield shape of a fish owl with flapping wings at the top. In addition, a mascot named “Dore-kun” was created with a Blakiston’s Blakiston’s fish owl as its motif, and has become a familiar character to supporters.

The first exclusive cheerleader in soccer club history

Consadole Sapporo is the first soccer club in history to have exclusive cheerleaders. Since its debut in 1997, it has become customary to perform 50 minutes before the start of the game, during player introductions, before players enter, at halftime, after a goal, and after the end of the game. This can be said to be a very rare example among J League clubs.

Why did Hokkaido Consadole Sapporo become so strong?

However, from 2017 onwards, Sapporo will be firmly established in J1. Why was Sapporo able to change? There are several reasons for this: Why was it that a team with no strengths was able to stay? Nowadays, they are a team that is attracting attention and are even featured on web news.

mihailo petrovich

In 2017, Yomota was the manager, but in 2018 he reached a major turning point. Mihailo Petrovich is appointed. Thanks to Misha’s skill in instilling aggressive combination soccer, Sapporo was able to break away from typical underdog soccer. As a result, the club has become a club that can confidently compete against even higher-ranked opponents in J1, and the team’s results have become stable. This was the moment when Sapporo, which had always been at the bottom of the rankings, changed. Misha style soccer is a soccer style that uses special combinations to break things down, and the style is updated as needed.

Steady new development at the front desk

In the 2010s, the front changed. Choosing an aggressive path to development, in 2016 he changed his hometown from Sapporo to Hokkaido. By signing a club business strategic partnership agreement with Hakuhodo DY Media Partners, we have been able to increase our revenue as a sports club. Operating revenue of 1 billion yen in 2013 soared to 1.9 billion yen in 2016, making it possible to acquire players. Now, we are in a situation where we can stably become a fixture in J1 no matter how many seasons we play.

academy investment

Sapporo has also started investing in its youth teams. The number of players who are promoted from the academy is increasing, and promising young players are starting to emerge. We are not only investing in reinforcements, but also in the underlying organization, which has yielded results.

History of being an elevator club

Consadole Sapporo was a typical elevator club. It was a team that was repeatedly promoted and relegated, like an elevator. This is clear from past history.


This year was a memorable year for Sapporo. From June 1996 to October 1997, they created a myth of undefeated baseball at Atsubetsu Stadium, posting a league record of 21 wins and 0 losses. With these results, the team was officially recognized as a regular member of the J.League. 1998 was a memorable year as we decided to officially compete as a J League club.


However, in 1998, the team did not perform well at all, ranking 14th in the year with 12 wins and 22 losses. After this, the team lost in the J1 entry deciding match, becoming the first team in J League history to be relegated to the J2 League. The following year, in 1999, they made a big breakthrough and returned to the J1 League.


After that, they held out in the J1 League for several years, but in 2002 they ran out of steam and dropped back to J2. They finished last in the season with 5 wins, 1 draw, and 24 losses, and were relegated with almost no wins, which was a very humiliating relegation for a professional team. After that, they won the J2 championship in 2007 and will be able to challenge for the J1 league again.


It’s been a long time since we played in the J1 League, but this year we were relegated to the bottom of the league. Their yearly ranking was at the bottom with 4 wins, 6 draws, and 24 losses, revealing their overwhelming weakness. The manager also resigned and the team suffered a humiliating demotion. The next time I was promoted was in 2012. In 2011, they took 3rd place in J2 and will be competing in J1 for the first time in a while.


It’s been a long time since we last played in J1, but once again we were relegated after just one year. They were at the bottom of the year standings with 14 points, 4 wins, 2 draws, and 28 losses.In addition, they had 13 consecutive away losses, 28 losses during the year, 88 total goals conceded, and -63 goal difference, which is the worst record in J1. is. They won the J2 championship in 2016 and will once again challenge for the J1.

Let’s watch J League

You can watch the Sapporo match live on the video streaming service introduced in the article below. The J League has thrilling matches every year, so I think even beginners can have a lot of fun.

ChannelPlanSoccer ContentsURL
DAZN\3750national team
major europe leagues
J league
Hulu¥1026french league
dutch league
WOWOW\2530UEFA Champions League
UEFA Europa League
ABEMA TV¥960national team
World Cup
Premier League
scottish league
スカパー¥429 + ¥2480national team
emperor’s cup soccer
J SPORTS\1100fifa world youthJ SPORTS


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